Today, we will focus on the most important element of successful blogging – our audience, our community of readers. Without understanding who our readers are and what they need, it’s difficult to create content that is relevant and interesting to them. In this article, we will show you how to identify and better understand your target audience. Engage and Understand Your Audience! So let’s dive in!
Defining the Target Audience
When starting a blog, it’s important to imagine who we will be writing for. Based on the previous chapter of this series, we already have a chosen topic and a rough idea of who might be interested. Now we need to narrow down this audience even further. Let’s say we want to write a blog about fitness and healthy eating. With our blog, we’ll likely want to target young women aged 25-35 with an interest in healthy nutrition. It’s important to discover their needs and problems, such as a lack of exercise inspiration, healthy recipes, or stress management solutions. This way, we can tailor our content and provide added value to our audience.
Researching Our Audience
Audience research is a crucial part of understanding our readers. If you’re not an introvert, you can go to fitness events and conduct surveys among these fitness-oriented women. Prepare a questionnaire and simply ask them about their needs, problems, and interests. It’s also helpful to inquire about their online activities related to fitness, such as shopping in fitness e-commerce stores or engaging in Facebook groups or Instagram accounts. Essentially, find out where our target audience spends time online and where we can later find new readers.
Once we have gathered some information, we can further investigate online platforms like Facebook or LinkedIn groups, discussion forums, and more. Read through the discussions to understand what our target audience is talking about, what they like and dislike. These insights are valuable for crafting articles that are tailored to our audience. Additionally, these platforms can serve as a subtle way to promote our blog in the future.
Analytical Tools and Audience Behavior
We can further analyze our readers using statistical tools like Google Analytics. Determine where they come from, which articles they read, and how they found our blog (e.g., Google search, social networks). If we want to examine website traffic from search engines, tools like Google Search Console can provide insights into the keywords that led people to our blog. With advanced tools like Google Tag Manager, we can track precise reader behavior on the blog, such as scrolling patterns, clicks, areas where readers get stuck, partially filled-out forms, and more.
These pieces of information help us better understand our audience and adapt to their needs, which is our primary goal.
Analyzing Reader Feedback
To better understand our audience’s needs, it’s important to analyze the feedback we receive. Monitor comments, questions, and feedback on our blog and social media platforms. It’s a good idea to create a dedicated group on Facebook, LinkedIn, or Instagram based on where our audience frequently engages.
Of course, at the beginning, we might not receive much feedback, but we can encourage readers to leave comments at the end of each article through a “Call to Action.” Additionally, we want to build our reader base through email newsletters. Gaining new readers can be challenging, so let’s not lose them by letting them come, read one article, and leave. Encourage them to subscribe to our newsletter and consider offering an incentive, such as popular e-books or discount coupons, in exchange for their email address. Our readers might not visit our blog every day to check if we’ve published new content, but they would appreciate being notified by email.
We constantly evolve ourselves by staying up-to-date with modern trends in our chosen niche (as mentioned in the previous article). We read relevant articles, listen to podcasts, watch YouTube videos, and read books to bring these new “trendy” insights to our audience. If we have chosen the right niche, it’s likely that we are already following such trends.
Creating an “Ideal Reader” Persona
Before starting to write an article, I imagine a friend sitting with me in a café, asking me something like, “How do I find the right audience for my blog?” I try to mentally replay what I would tell them and how to explain it best. I imagine what kind of person they are, their age, interests, and concerns. They are probably interested in blogging, which is why they are asking about the audience. I envision the entire conversation in a friendly atmosphere and take notes. This way, writing the article flows easily. If our readers are beginners, we strive to explain everything in more detail. However, if they are experienced in the topic, we adopt a more professional approach.
Creating Content for the Audience
Our content should always be written for our readers. We should address their problems and interests, preparing useful and inspirational articles based on our research, surveys, and feedback. The content should be well-structured, using headings, paragraphs, bullet points. Additionally, our content should be enriched with infographics, images, videos, references, quotes, and podcasts. All images should be described and appropriately named. And don’t forget one important aspect – what’s good for readers is also good for Google. A well-organized, structured article with plenty of images and other elements will be appreciated by search engines.
What is more readable? Text on the left or on the right? Clearly, on the right… and that’s also more readable for Google – thanks to headings, it recognizes what is important in the article and what the key words are – just like when a reader “scans” the headings with their eyes and decides whether to read the entire article; a visual image always helps as well.
What’s good for readers is also good for Google.Mr. Reload 😉
Don’t worry, we can use our images and videos further on Facebook, Instagram, Pinterest, and YouTube with links back to our blog. It may require some effort, but we want to build an extensive network around our blog. We’ll actively seek out readers wherever possible.
Interaction with our readers
Interaction with our audience is crucial to us. We respond to comments and questions from our readers and strive to create a space for their feedback. We value their opinions and aim to build a community where they can share their thoughts and engage in discussions. Guest posts and interviews are also part of our blog, where we invite experts or bloggers to share their knowledge and experiences. Social media is another means for us to interact with our audience, where we respond to comments, messages, and engage in conversations related to our content.
In conclusion, here’s a brief summary..
Important points to consider when writing articles for our audience:
- Define our goals and focus on them
- Have a clear understanding of our target audience
- Create a strong article structure
- Engage readers with captivating headlines
- Create content that provides value and meets the needs of our audience
- Engage in interaction with the audience, respond to comments and questions
- Measure and evaluate the success of our articles
- Enhance and continuously improve our articles
It may seem complicated, but if you gradually develop a routine that leads to a perfect article, you will simply repeat the process. It’s about forming a habit – describing images, using headings, bullet points, and so on. It will become second nature to you, and you will find it effortless.
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Next chapter: 4. Discover the Hidden Dynamics of Blog Competition
Previous chapter: 2. How to Select the Perfect Niche for Your Blog